The Genesis how it all began

Daniel and Aubrey Duerr stomping grapes at Heller Estate vineyard, Carmel Valley 2014

Our Story

A Love of Wine and a Patch of Dirt

VINCENT VINES is the passion project of Daniel & Aubrey Duerr, wine lovers who planted a dream of Merlot in their Carmel Valley backyard and never looked back. They both have wine and farming in their blood. A perpetual green thumb, Aubrey spent her high school years around Napa, then moved to Santa Cruz for university. An early micro-brewer, Daniel grew up on both sides of the Santa Cruz Mountains with wineries everywhere. When life brought them together, wine country became a shared obsession, followed by a move to Carmel Valley.

There was no grand plan — just a love of great wine, the challenge of a sun-soaked hillside of rocks & weeds, some divine guidance, and a stubborn determination to show the world the exceptional wines this terroir could create. Encouraged by friends & family near and afar, a few rows became a few harvests, passion became craft, and a garagiste Merlot became a winery.

The Journey

From Backyard to Licensed Winery

Daniel, Aubrey and Nicholas Duerr in Carmel Valley 2014

2012

Falling for Carmel Valley

The Duerr Family moved to Carmel Valley and fell hard for its granite hills, sunny days, and winery life — the seed had been planted.

Planting the VINCENT VINES Estate Merlot vineyard

day one!

2016

Planting the First Merlot Vines

With a patch of dirt and a lot of grit, we put in our Estate Merlot vineyard of 257 vines by hand — and toasted every row.

Aubrey and Daniel smiling in front of wine barrels in the barrel cave

2021

Bicoastal

Life led us to Boca Raton, Florida. Though we left wine country, we found a vibrant wine culture — and an appetite for our small-batch wines.

Public notice of application to sell alcoholic beverages posted on the fence in front of winery

2024

Licensed Winery

Encouraged by friends who loved our wines, a winery was born — the Founders Circle was first to share in the bounty.

Spring 2026 planting of 100 new estate Merlot vines at VINCENT VINES, Carmel Valley

2026

Planting More Merlot

Ten years after first planting, we added 100 more vines — eventually doubling Estate Merlot production to two barrels a year.

The Team

Behind the Wine

DD

Daniel Duerr

Founder & Winegrower

When he’s not pouring VINCENT VINES, Daniel supports production, wine club operations, and technology.

AD

Aubrey Duerr

Founder & Winegrower

Aubrey supports sales & marketing, including trade, wine club relations & hospitality for VINCENT VINES.

GH

Greg Hill

Winemaker

Greg runs Tira Nanza, where he partners with us to bring VINCENT VINES from vineyard to bottle.

What We Believe

Farmed by Hand, Made with Honesty

Sustainable Hand-Farming

No machines, no synthetics — every vine pruned, tended and picked by hand. We work with the land, keeping the vineyard healthy for vintages to come.

Transparent Winemaking

Old‑world methods, small lots and nothing added to hide what the vineyard gave us. What you taste is the place, the season and the care we put in.

The Vineyard Chateau lit up at dusk
the chateau
Guests walking up to the vineyard
a walk to the vines
A host pouring wine for guests poolside
a pour by the pool

Come Visit

See Where It All Began

Stay near the vines at our Vineyard Chateau, or join the Primo club and bring them home.

Get in Touch

Send Us a Note

Questions about our wines, the club or the Vineyard Chateau? We’d love to hear from you.

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